Ahead of the festive season, PepsiCo India and Bharti Airtel, India’s leading provider of telecommunications services, have joined hands to bring an innovative offer to consumers. With every purchase of Pepsi, Mountain Dew, 7UP, Mirinda, Slice, and Tropicana PET bottles consumers get Airtel Recharge coupons worth Rs 10-20. An Airtel Thanks App discount coupon code will be printed on the reverse side of the labels of PET bottles to provide consumers with access to avail the offer.
Demand for connectivity and internet access continues to grow in India with consumers increasing their time spent online be it gaming, entertainment, or content streaming. As per Airtel’s quarterly report ended June 30, mobile data consumption surged by 16.6 percent from a year ago, with consumption per mobile data consumer at 19.5 GB per month.
Concurrently, out-of-home beverage consumption has also witnessed a spike with consumers stepping out more frequently to celebrate moments of togetherness, resuming work and travel. As mobility and movement increase, there has been an escalation in the demand for beverages.
In line with this, PepsiCo India and Airtel’s distinctive association is aimed at expanding the brand footprint while establishing a deeper connection with consumers through this value-for-money proposition.
George Kovoor, Senior VP, Beverages, PepsiCo India said, “Demand for digital connectivity continues to soar in India and is transforming the way consumers engage with the brand. At PepsiCo India, it is imperative for us to deepen our consumer connection by engaging with the consumers through platforms that are most relevant to them. With consumers now ready to step out and interact with the world around them, our festive partnership with Airtel is designed to complement their digital experience. We are delighted to team up with Airtel to provide a greater value to our consumers and enable them to stay connected with their loved ones while they enjoy their favorite beverages.”
Shashwat Sharma, Director of Marketing and Communications at Airtel added, “This partnership with Pepsico will help the customers of Airtel and PepsiCo India enjoy great value from their association with these brands. The offer will unlock great value on the Thanks app for the customers and allow them to experience a world of entertainment and social connections this festive season, on airtel’s much-awarded network.”