Joining the long list of celebrities like Hrithik Roshan, Virat Kohli, Tiger Shroff, and offlate Jacqueline Fernandez, MTV Roadies' ex-contestant and actor, Rannvijay Singh has unveiled his own fashion label, Disrupt – Defy Ordinary. The brand new fashion label has been exclusively carved out keeping Rannvijay’s fashion sense – free, wild-spirited and originality – in mind. The clothing label aims to ‘disrupt’ the fashion industry with styles that stand out from the crowd, are relatable and dominate the streets. Especially catering to the misfits, go-getters and the independent-minded, Disrupt is a brand that combines utility, street style, and quality, especially for all the casual wear outfits. Catering to both men and women, Disrupt offers shirts, graphic tees, hoodies, joggers, denims and more! Commenting on the brand launch, Rannvijay Singh, Co-Founder, Disrupt, said, “Fashion should always be effortless yet cool. The key idea was to combine our concept of disruption along with the new-age audience. From the prints, the stitch styles, and the colour palettes, there is an element of disruption in almost all of them." "We believe we have stayed true to the brand name by playing around with colours, graphics and styles in a way that is perfectly relatable to our target audience. Through Disrupt, we aim to disrupt the casual wear market and make a mark by offering quality garments to all.” Shakeef Khan, Co-Founder – Marketing & Sales Operations Disrupt, said, “We want to leverage Rannvijay’s massive fan following, his fashion sensibilities and combine that with the need for a solid casual wear brand in the market. Rannvijay is widely known for his fashion sensibilities and we are confident that Disrupt will soon emerge as the individualistic fashion choice amongst the young and fashion-conscious Indian consumers in the next one year.” Kumar Doshi, Co-Founder – Product & Design, pitched in, “As the name suggests, we aren’t here to follow the rules, we’re here to literally DISRUPT! Disrupt is not only going to change the game and its rules but it will become the fastest growing brand that the industry has seen.” The debut collection of Disrupt will be soon made available on www.disruptbrand.com and on top fashion e-commerce marketplaces. The T-shirts are priced between INR 700 and INR 1100 while the bottoms are launched at a starting price of INR 1,300.