Marking it’s foray into the licensing & merchandising, Reliance Entertainment has launched exclusive Golmaal Again merchandise across hundreds of toy stores in India. This exclusive merchandise range of Toys targets the young consumers offering them an opportunity to take home the magic of Rohit Shetty’s cinematic experience. The official merchandise range has been introduced with toys such as Remote-Control Cars, Pull Back Cars & Transforming Robots. The merchandise is being made available across key retail chains such as Crossword, Central & Toonz stores pan India. Apart from the brick & motor stores, the merchandise will also be available online on all major portals such as Amazon, Flipkart & First cry. Commenting on the launch, Sweta Agnihotri, CEO – Licensing & Merchandising said, “We are proud to be associated with a family entertainer like Golmaal Again and am sure fans will be delighted to own these collectibles from the official merchandise collection”. Golmaal Again is the fourth installment of the Golmaal film franchise and is Produced & Directed by Rohit Shetty. It stars Ajay Devgn, Parineeti Chopra, Tabu, Arshad Warsi, Tusshar Kapoor, Shreyas Talpade, Kunal Khemu, Prakash Raj and Neil Nitin Mukesh. Golmaal Again released worldwide this Diwali on 20 October 2017 and is receiving great response. Reliance Entertainment is the media and entertainment arm of Reliance Group and is engaged in the creation and distribution of content across film, television, digital and gaming platforms. Internationally, Reliance Entertainment has partnered since 2009 with iconic film producer and director, Steven Spielberg, in the formation of DreamWorks Studios, and thereafter, Amblin Partners.