Rose Marketing U.K., a licensed product brand developer, and distributor, has launched a Chupa Chups freeze pop in the U.K. and France this summer, with other European markets to follow shortly.
The range is inspired by the brand’s flavors: strawberry, cola, apple, and orange. The new frozen treats are available in two forms: the Squeezee, a classic consumer favorite, and Chupa Chups Strawberry Triangles. Made with real fruit juice, natural flavors, and no artificial colors, Chupa Chups freezer pops are also fat-free, low in calories, and are a responsible treat for both kids and adults.
U.K. and French consumers are already able to get the products at supermarkets, hypermarkets, department stores, specialized retail outlets, and via the Rose Marketing website.
Chupa Chups is licensed by Perfetti van Melle.
Marta Ballesteros, Area Licensing Manager, Perfetti Van Melle said, “We are very pleased with this amazing product. These freeze pops are a natural extension that will allow our consumers to experience our brand in a new, refreshing and exciting way. It will be a great success.”
Carl Richardson, Head Commercial Brands, Rose Marketing U.K asserted, “We are really excited to be working with Perfetti Van Melle on one of their amazing brands. Chupa Chups Freeze Pops are exceeding expectations already in the U.K. and France. More countries in Europe have already committed to stocking them next summer, so the future looks incredibly bright.”