Betting big on the awareness quotient, brands are gradually taking the merchandise route to rake in the moolah. Joining the league, media brand ScoopWhoop has unveiled its women's wear collection. Positioned as the collection for the bold, free-spirited Indian woman, the collection is ScoopWhoop's tribute to the ‘unsanskaari’ Indian woman. The collection features ScoopWhoop’s iconic ‘Kaafi Feminist’ and ‘Kaafi Liberal’ designs in a wider range of silhouettes. The range features bold yet quirky taglines that are brand's salute to the unbreakable spirit of the woman who doesn’t give a damn to all the things holding her back. Designs also feature feminist icons like Frida Kahlo and Kaali in rder to make a bold statement without trying too hard. “Our women's wear collection has been specially crafted for the bold, beautiful, and daring women of today. It’s for those who are not afraid to make a noise for the right reasons." said Sriparna Tikekar, Co-Founder This collection truly resonates with everything the out-going woman of today stands for. This collection is up for grabs at ScoopWhoop's online Shop:http://shop.scoopwhoop.com
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