Shemaroo Entertainment Ltd has inked a content licensing deal with Vuclip’s premium OTT video on demand service, Viu. This deal will offer Shemaroo Entertainment’s catalogue of contemporary full length Hindi movies including the likes of Sarkar, Black, Ishqiya, Traffic Signal, Bheja Fry 2, and The Dirty Picture among others to the subscribers of Viu which can be accessed from www.viu.com or by downloading Viu’s Android and iOS apps. Jai Maroo, the director of Shemaroo said, “OTT services are growing exponentially in India. Given the dynamics of the OTT space, content has become the key driver for subscriber acquisition and growth. We are pleased to join hands with Vuclip’s premium OTT video on demand service Viu in our ongoing efforts to reach out to the digital consumer.” Commenting on the partnership, Vuclip India Head Vishal Maheshwari said, “Our subscribers see great value in content that is high in quality and freshness. Our content partnership with Shemaroo plays a part in delivering this value to our highly engaged viewers.” Shemaroo Entertainment is an established Filmed Entertainment “Content House” in the country, active in Content Ownership, Creation, Aggregation and Distribution with a large content library of over 3000 titles. Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like the Mobile, Internet, Broadband, IPTV and DTH among others. Vuclip, a PCCW Media Company, is a leading premium video-on-demand service for emerging markets with 10 million subscribers per quarter. The company’s premium OTT service Viu is currently enjoyed by consumers in Hong Kong, Singapore, Malaysia, Indonesia, Egypt and India.