Simba Toys, one of the largest toy manufacturers globally and the leader in the Indian toy industry, launched its third store in Mumbai in Thakur Village in Kandivali. Positioned as the neighborhood toy store, Simba Retail outlet features the most popular International toys from Simba Dickie Group including Majorette (Remote controlled and Diecast car range), Smoby cook master and foosball game, Back to school and licensed merchandise of Disney Cars, Spiderman, My Music World musical instruments, Ecoiffier range amongst others. Spread over an area of 300 sq ft. the new Simba store also showcases an enormous and extensive range of other Simba Toys brands like Steffi love and Evi (Dolls and Dolls Accessories), Squap, Cotoons (Pre-School), Art n Fun to name a few. The store has been designed to give a fun-filled shopping experience to customers. The kids are free to play with toys in the store, while parents shop from the wide range of safe and high quality Simba Toys for kids of age group from 0-14 years. Commenting on the launch, Shree Narayan Sabharwal, CEO & Business Head, Simba Toys India said, “It is our vision to make Simba Toys the neighborhood Toy Store which offers a wide range of quality products which are safe for kids. With the launch of this Kandivali Store, we have seven retail outlets in India. With Simba now managing the Franchise business internally, we are planning to reach to 50 stores by 2016." Simba India a subsidiary of Simba Dickie Group is a German toy manufacturer founded in 1982 as Simba Toys. Simba Dickie Group is one of the top five players in the industry and has manufacturing units in countries including Germany, France and Thailand. Ever since it entered the Indian market in 2009 through its wholly-owned subsidiary Simba Toys India, the premium toy maker has strengthened its footprint significantly in the fast-growing Indian market, becoming the leaders now. Simba Toys India is the master franchisor and is looking at expanding its footprints in India.