Sony Pictures Network India (SPNI) has promoted Shishir Gupta as Head, Content Acquisition and Licensing, for the sports clusters. Gupta joined SPNI as AVP Content Acquisition and Syndication- Sports in May 2017. He has an experience of more than 13 years in varied roles across broadcast media & sports. He has worked as a core team member in a cricket league (ICL) and has an expertise in creating and running a league and the teams. Prior to joining Sony, Gupta was leading Content Acquisition and Syndication at Ten Sports Network where he was acquiring content for all sports channels in the Ten Network. Content includes rights for cricket, football, motor sports, tennis, basketball and golf, among others.
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