VP Racing Fuels, Inc., a global leader in performance fuels, lubricants, and additives, and Speed Society LLC, regarded as the largest Automotive Network in the World and the leader in automotive lifestyle apparel, car club, content creation, and car giveaways, have joined forces and announced "The Racing Class" streetwear collaboration.
Bryan Cole, CMO of Speed Society said, "Many great automotive brands provide solutions for enthusiasts to build their cars and race them; however, there's an undeniable hole in the industry that doesn't represent them as people, their style, and supports how they live every day. We are excited to team up with VP Racing to bring two powerful brands together to create something incredible beyond racing. We have tapped into the culture of our fans to bring unique capsule collections of streetwear apparel that represent them as individuals and their passions of fashion, art, and automobiles. VP Racing is such an impactful legacy brand, we couldn't resist the chance to work together and showcase a game-changing collaboration."
This unique collaboration bridges the gap between racing and motorsports heritage with the modern-day automotive enthusiast lifestyle, culture, fashion, and art. “Not only is this an exciting extension of our fuel partnership with Speed Society, but it also show’s VP Racing’s commitment to everyone in “The Racing Class” since 1975!,” said Bob Merz, Director of Brand Management and Licensing at VP. “We look forward to our continued partnership.”
“It has been an exciting process to work with Speed Society and see the VP Racing brand translated into streetwear that is both trendy and evergreen, “said Vivian Velasco, President of Pacific Swell Brands, VP Racing’s Exclusive Licensing Agency and Broker of the Licensing Partnership.