TagZ has collaborated with the Rajasthan Royals cricket team to introduce co-branded items and snack packs during this season. This is a part of their broader plan to diversify their offerings by creating new and unique flavors.
TagZ is an authorized licensee partner of the Royals, and they have recently introduced the Rajasthan Royals X TagZ hamper, which is exclusively available on e-commerce platforms like Swiggy Instamart, Blinkit, and Zepto. Furthermore, they will be offering limited edition Royals merchandise, such as Rajasthan Royals jerseys and beer mugs, exclusively on their official website in exclusive hampers.
"TagZ represents the young consumers that are looking for better snacking options. As a challenger brand in the chips and wafers market, we believe Rajasthan Royals holds that special place amongst cricket fans. The Royals also represent never losing without a fight, and being resilient and TagZ being a GenZ brand resonates with these values. We are excited to partner with Rajasthan Royals and hope to provide its fans with the most royal snacking experience through our range of popped potato chips with 50 percent less fat, hemp cookies, and gourmet dips,” said Anish Basu Roy, Founder, TagZ.
TagZ will also be launching its Rajasthan Royals co-branded masala and cream onion flavors in single-serve packs priced at Rs 30 across its 5000 stores in the top 20 cities.
“We are always trying to find innovative ways of engaging with our supporters and enhancing their matchday experiences. This association with India’s first and largest popped chips maker, Tagz, ensures that we are also promoting a healthy lifestyle amongst our fans given the wide range of co-branded products that are on offer which provides them with refreshing snacking options while they cheer for us,” Zameer Kochar, CMO, Rajasthan Royals.