Ahead of the theatrical release of much awaited LucasFilm Star Wars: The Last Jedi, Tata Motors has announced alliance with Disney India. The movie is expected to release on December 15th 2017 in the country. Tata Nexon is an integral part of this exclusive tie-up which promises to offer a unique adventure to fans of both cars and Star Wars. Through this first-of-its-kind campaign, Tata Motors has strategized to aggressively increase awareness of the Nexon in the country by joining forces with the Star Wars franchise. Commenting on the alliance, Vivek Srivatsa, Head of Marketing, PVBU, Tata Motors said, “We are very excited to associate the Tata Nexon with the Star Wars brand which is a huge franchise globally. Nexon has been one of the most talked about recently, just like the ‘The Last Jedi’ has been for the movie buffs.” “Fueling the force within you, the Tata Nexon takes driving to LEVEL NEX which has resulted in a culmination of a radical shift in thinking about our products. Nexon promises to deliver an experience beyond the next level which will change the norms of what you can expect out of a car just like the Star Wars movies. We are sure that this association will definitely prove to be a real treat for fans of both the brands," he added. Under this association, the two brands will collaborate across various platforms, from test drives to showrooms to the Nexon Skills Arena. It will offer an immersive and engaging experience that Star Wars fans would love and relate to the technologically-advanced Tata Nexon. Star Wars merchandise will also be made available at the Nexon Skill Arenas.