Titan Raga Unveils Love Yourself Boldly Campaign

Titan's Raga, a brand well-known for its exceptional collection of timepieces and thoughtful narratives on the distinctiveness and individuality of every woman, has announced the launch of its latest campaign, Love Yourself Boldly. The campaign features the dynamic and confident Alia Bhatt and encourages women to be unapologetically themselves.

In the advertisement, Alia Bhatt wears vibrant and minimalistic-chic looks that symbolize the proudly fashionable and boldly independent modern woman. With a lighthearted and buoyant tone, she picks up Raga watches, each of which represents a unique feature, and speaks about the judgments society imposes on individuals regardless of their choices. Alia poses a compelling question with the adage "Par in sab ki wajah se, khud se pyar karna chhod doge kya?" which urges women to rise above societal opinions and live their lives on their own terms, while also representing Titan Raga as a contemporary, artistic, and unbiased companion. The campaign incorporates the legendary Titan symphony creatively, further enhancing the message and concluding on a memorable note.

The new@LoveMyRagaInstagram handle is now showcasing the digital film Sirish Chandrashekar, Marketing Head at Titan, said, "We are thrilled to launch the #LoveYourselfBoldly campaign which aligns with the brand’s continued endeavor to normalize a woman’s choice to put herself above all else. The philosophy is reflective in the evolution of our product designs and powerful storytelling, which has found strong resonance with young contemporary women of today. Having broken several preconceptions in her own journey, Alia Bhatt is an ideal choice to augment the message of the campaign.”

Puneet Kapoor, Chief Creative Officer, Ogilvy South said, “Isn’t it great when a fabulous brand asset, like the Titan tune, can be adapted and used creatively to convey different messages and connect with audiences in new ways? In this case, it delivers a bold ‘no’ in the face of the judgments the world throws at you. Only when you love yourself boldly, can you confidently reject these judgments to cultivate self-love.”