Universal Music India has announced that Vinit Thakkar has been promoted to senior vice president, Universal Music India. The head of Digital, Licensing and new Businesses in India, Thakkar in his new role, will be taking up a greater role in operations of Universal Music Group’s Indian and South Asian business across Sri Lanka, Pakistan, Bangladesh and Nepal, while reporting directly to Devraj Sanyal, MD & CEO, Universal Music Group, South Asia. In his new role, Thakkar will spearhead the iconic label EMI Records India – a sub label of Universal Music Group, in association with Bollywood film director Mohit Suri. EMI Records India is a platform for discovering, nurturing and breaking talent into the Bollywood music industry. Commenting on the promotion, Sanyal said, “I am thrilled to be producing an executive of Vinit Thakkar’s stature and ability, his contribution to over the last four years on both strategic and operational fronts has been extraordinary.” Thakkar said, “India ranks highly amongst the world’s most creative and musically vibrant markets and with UMG’s global support, the coming years will be a thrilling ride.” Prior to joining UMG, Thakkar was Senior General Manager at Sony Music where he looked after P&L responsibility across Digital, Licensing and Publishing businesses. He has also worked with Titan and Citibank in past. Universal Music India is part of Universal Music Group, the world leader in music-based entertainment.