Vasa International – the official licensee of University of Oxford for Back-to-school segment has inked pact with Om Books International to distribute the official merchandise of Oxford University. As per the agreement, Oxford merchandise including stationary, and other school and office utilities will be retailed at seven outlets of Om Books including the ones in Mumbai, Delhi, Bengaluru, Gurgaon and Chennai. Prior to this, the company has undergone a similar agreement with Odisha based retailer All That Jazz. Vasa International is a 40 year old export firm that has become the official licensee of University of Oxford for nine countries including India, Nepal, Bangladesh, Sri Lanka, Maldives, and Mauritius. Also, the company is looking forward to open 100 stores in a time span of two years.
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