CBS and Viacom have announced senior leadership appointments for ViacomCBS. The appointments will be for revenue lines roles. Each new role will be effective upon closing of the deal to combine CBS and Viacom. New appointments are: Jo Ann Ross, president and chief advertising revenue officer, CBS, will serve as president and chief advertising revenue officer, ViacomCBS Domestic Advertising Sales. Ross will direct all of ViacomCBS’ multiplatform media sales efforts. Pam Kaufman, president, Viacom/Nickelodeon Global Consumer Products, will serve as president, Global Consumer Products, ViacomCBS. She will be responsible for the combined company’s consumer products business, including global oversight of product and business development, licensing, merchandising, retail sales, consumer insights and marketing. John Halley, executive vice president and chief operating officer, Ad Solutions, Viacom, will serve as chief operating officer, advertising revenue, and executive vice president, advanced marketing solutions. In the role Halley, will be reporting to Ross and oversee commercial and business operations for the unified advertising team, as well as ViacomCBS’ portfolio of differentiated advanced advertising and marketing solutions across its linear, digital and social footprint. Ray Hopkins, president of television networks distribution, CBS, will serve as president, U.S. network distribution, ViacomCBS, overseeing the combined company’s broadcast network affiliation distribution agreements, as well as domestic distribution of the company’s owned and operated television stations, channels and networks across all platforms. He will also drive ViacomCBS’ live linear content and on-demand digital distribution deals with third-party platforms. Armando Nuñez, president and chief executive officer, CBS Global Distribution Group, and chief content licensing officer, CBS, will serve as chairman, global distribution and chief content licensing officer, ViacomCBS, overseeing all content licensing, including worldwide distribution and domestic syndication, for ViacomCBS-owned programming to third-party platforms. Dan Cohen, president of worldwide home entertainment and television distribution, Paramount, will serve as president, global content licensing, ViacomCBS. Cohen will report to Nuñez in the role. David Lynn, president and chief executive officer, Viacom International Media Networks, will oversee the combined company’s international media networks, including Network 10 in Australia. “These appointments mark an important step in the integration of CBS and Viacom,” says Bob Bakish, president and chief executive officer, Viacom, who will serve as president and chief executive officer, ViacomCBS. “The seasoned executives we announced today will capitalize on ViacomCBS’ must-watch programming, iconic library and franchises, as well as its global production capacity to drive important new distribution, content licensing and advertising opportunities all over the world.”
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