Warner Bros. and DC's Electrifies Black Adam Product Collection

Warner Bros. Consumer Products (WBCP) and DC will release an all-new variety of original products inspired by Warner Bros. Pictures’ upcoming action-adventure film “Black Adam”. This is the first time Black Adam has appeared in a film and the first time a comprehensive collection of merchandise featuring the uncompromising antihero will be available. 

Premier toy, apparel, and home goods partners have collaborated with Warner Bros. Consumer Products and DC to bring “Black Adam”- themed merchandise to the mass market and specialty retailers leading up to the film’s release in theaters only, across India, from October 20, 2022. 

“Black Adam deserved more than a portrayal. He deserved a transformation. Every training session, every rep, every drop of sweat was my commitment to disrupt the very notion about this character and myself,” said Dwayne Johnson.

The collection features apparel, accessories, and The Ultimate Training shoe, the Black Adam PR 5, which was battle-tested at new levels of intensity by Dwayne Johnson himself. Project Rock is proud to offer this limited-edition collection for athletes and fans striving to reach their own levels of disruptive intensity, whether inside or outside of the gym.  

In the fashion category, there’ll be a multi-partner launch with The Souled Store and Bewakoof which will launch a range of “Black Adam” fashion tees and accessories. Similarly, Octave Clothing and Bioworld Merchandising will also have a range of fashion apparel across retail chains and online/digital stores. Suditi Apparel will have an athleisure range, Epicstuff will launch collectibles and a home product collection, and Zebronics India will launch a line of “Black Adam” audio accessories and wearables.

Cartamundi, the worldwide leader in playing cards, will be launching the next chapter of action-packed hybrid trading cards (complete with digital NFT twins). The DC Unlock the Multiverse Chapter 2 hybrid collection will be coming soon to retailers in India, the USA, the UK, and Brazil this fall.