Warner Bros. Discovery Global Consumer Products (WBDGCP) and DC have partnered to announce the launch of new global merchandise for Warner Bros. Pictures' "The Flash," featuring toys, collectibles, apparel, footwear, home goods, and more.
The DC Shop by Warner Bros. Discovery will debut exclusive items for fans before the film's release in North America on June 16 and internationally beginning June 14. Mattel, Spin Master, Just Play, McFarlane Toys, Funko Pop!, and other brands will market toys, plush, and collectibles, while Accessory Innovations, Bioworld, Rubies, BoxLunch, and DC Shop will offer kids' fashion, costumes, and accessories.
Pam Lifford, President, Warner Bros. Discovery Global Brands and Experiences said, “DC’s The Flash starring in his first-ever feature film calls for a robust collection that celebrates a once-in-a-lifetime event: The Flash, Batman and Supergirl appearing in the same live-action film. Alongside renowned partners from around the world, we’ve developed a cross-category line that commemorates this multiverse-breaking adventure.”
PUMA will release products designed by BAIT, including a new take on PUMA's RS-X shoe, while Salesone will offer jewelry featuring The Flash's signature lightning bolt emblem. The home goods segment is represented by Trevco, Monogram, Hallmark, Trend Setters, MightyPrint, and Trends International with drinkware, blankets, kitchen items, and decor.
Other partners include Pyramid International, Paladone, Abysse, Desenio, Montegrappa, Pu (GAS), Park London, H&M, Spreadshirt, KNCO, Fotorama, Novelty Corp, Grupo Ruz, Grupo Rev, Carl's Jr. Kids Meals, Cinemex, Cinépolis, Máscara de Látex, Óptima Collection, Epicland, Aurimoda, Jagi Industry, St Jack's, and Blue Marble.
In Southeast Asia, Matahari, Petrol, Goldwing, and Reinfore will provide fashion apparel and footwear, while Bitis will release a shoe range for kids. Shochiku is creating a line of branded accessories in Japan, including keychains, stickers, pins, and apparel for sale online and as in-theater concessions. The licensing program for "The Flash" extends to pan-regional and local deals across Europe, the Middle East, and Africa with all key categories.