Well known for her beauty, actress Elizabeth Taylor, recently died of congestive heart failure at the age of 79. She was one of the last of the great MGM stars who utilised her iconic status to lead the world of celebrity fragrances. Elizabeth launched her first fragrance-Passion in 1987. In addition to Passion and White Diamonds which sold well in excess of $ 1 billion at retail since its introduction in 1991, Taylor produced 10 other scents as well. Merchandise based on various celebrities’ image has been in vogue since time immemorial. The examples can be many like Michael Jackson’s array of merchandise, Jacqueline Smith’s clothing, Joan Rivers’ jewellery, Martha Stewart’s housewares, apart from Elizabeth Taylor perfumes.