Headlining Xilam Animation’s slate at the inaugural France Licensing Day and Licensing International Awards, which took place at Cité Internationale Universitaire de Paris in Paris, France, was “Oggy Oggy” – a preschool spin-off to its “Oggy and the Cockroaches” franchise.
The first season debuted globally on Netflix in August 2021 and is now available on key European free-to-air broadcasters, including France Télévisions. A master toy range from Simba Dickie Group launched in stores across France, Germany, and Italy for Christmas 2022, and will extend into further European markets this year. Xilam is currently looking for further partners to expand the licensing program across games, gifting, and apparel.
Xilam will be looking for partners in plush, toys and games, educational apps and accessories for its slapstick brand “Zig and Sharko,” for which a fourth season will launch later this year, and “Where’s Chicky?,” is a short-form comedy produced by Xilam’s Cube Creative. Xilam will also bring properties “Space Goofs” and “Ratz.”
Capucine Humblot, Head, Licensing and Merchandising, Xilam Animation said, “France Licensing Day will be an important chance for us to meet with local partners face to face, as well as providing a valuable opportunity to identify trends – such as the growing popularity for gamification we’re seeing across the licensing and retail industries. Increasingly, game design elements and principles are being applied in non-gaming contexts as an effective drivers for customer engagement and loyalty programs. While this is not a new phenomenon, it’s becoming more important for kids’ brands given the growing technological possibilities that now exist online, at brick-and-mortar locations, and in the ever-advancing metaverse.”
Xilam Animation recently announced the three senior executive promotions, with Cécile Hergaux-Essame named general manager, Cube Creative, Caterina Gonnelli-Linden becoming a chief content officer and Guillaume Jallot appointed chief technical officer. Xilam Animation is found in Table 9 during France Licensing Day and Licensing International Awards.