A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

A Sports-driven Lifestyle

India Licensing Expo 2019Discussing how to leverage licensing to optimize marketing in sports and how non-cricket sports are on the rise in India....

India Licensing Expo 2019 Discussing how to leverage licensing to optimize marketing in sports and how non-cricket sports are on the rise in India.

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