Brand Sanjeev Kapoor not focused on instant money

Translating the love-for-food, Brand Sanjeev Kapoor has introduced a range of house-ware products under licensing agreement. Stating the Brand as not a mere deal-maker, but a home-grown brand, Vishal Y. Sinha, Business Head, Brand Sanjeev Kapoor says that the brand aims at long term relations through licensing instead of instant money.