Digital content has already revolutionized the licensing industry, particularly sports licensing, which has seen a shift in consumption pattern due to advent of live sports, asserted Yannick Colaco, M...
Digital content has already revolutionized the licensing industry, particularly sports licensing, which has seen a shift in consumption pattern due to advent of live sports, asserted Yannick Colaco, Managing Director, NBA while speaking to License India at the 8th Brand Licensing conference in India.