Superman deodorants mark our foray in licensing

Vanesa Care has inked a strategic partnership with Cartoon Network Enterprises (CNE), the licensing and merchandising arm of media conglomerate Turner International India to introduce its first ever DENVER Superman co-branded deodorants for the Superman fans. Moving further, Vanesa Care has also acquired license for Batman and plans to introduce Batman branded deodorants and perfumes. Saurabh Gupta, CMO, Vanesa Care talks to License India about the different approach and marketing strategy towards both the superheroes and the much-needed handholding provided by licensor.