Dream Theatre

The licensed sports merchandise market is experiencing steady growth owing to the increase in health awareness and fitness activities. With a worth of 31.03 billion USD in 2017, the global market is p...

Limit your supply and the demand grows. This is where the art of marketing lies and this is what seamlessly suits the nature of capsule collection - a practice that the licensing fraternity is swearin...

The isolated roads, all eyes glued to TV and stadium chanting “Sachin, Sachin” are a testimony to India’s penchant towards sports, particularly cricket. However, the same is yet to resonate in t...

Bollywood is often described as the ‘lifeline’ of the country and its popularity across various consumers segments is also well documented. And, despite the production of more than a 1, 000 movies...