While the world is going gaga over global properties for licensing, Chhota Bheem – the Indian origin character is altering the licensing scenario of India in a huge way, says Vikram Goel, the ow...
The old advertising tagline for Las Vegas holds that “What Happens in Vegas Stays in Vegas.” However, as far as the global licensing business is concerned, what happened in Vegas at Licensing Expo...
Ask any music lover, and he will vocally explain how difficult it is to get original merchandise of popular rock and ‘metal’ bands like Megadeth, Slayer or Lamb of God. And, if one were to order t...
Warner Bros is intertwined in almost every child’s life, whether it is Looney Tunes or Merry Melodies, or the ‘action packed’ Batman and Tom and Jerry, or the blockbuster Harry Potter. This US-b...