A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

CHARACTER AND ENTERTAINMENT

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Symphony Limited Expands Product Portfolio, Unveils a Special Range of Coolers

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Symphony Limited Expands Product Portfolio, Unveils a Special Range of Coolers

Featuring Disney's beloved characters Frozen's Elsa and Anna, Princesses Cinderella, and fan-favorite Marvel's Iron Man and Spider-Man; these coolers are packed with aesthetic appeal, innovation, and technology.

OREO Collabs with Netflix’s Stranger Things

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OREO Collabs with Netflix's Stranger Things

This latest innovation further reinstates the brand's promise to strengthen its play in the premium biscuits category, while deepening the consumer love it enjoys.

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Rasna Onboards Chhota Bheem as its New Brand Ambassador

Rasna, one of the leaders in the soft drink segment and the original Make in India brand has tied up with the original Made in India cartoon, Chhota Bheem!

Epically Announces the Launch of New Memory Games

Epically Announces the Launch of New Memory Games

The new memory games include Epically Ramayana, Ep...

Casio Launches Pac-Man Watch

Casio Launches Pac-Man Watch

The Pac-Man watch face includes a pixelated Pac-Ma...

Loungfly X Major League Baseball Launch Fan-First Collaboration

Loungfly X Major League Baseball Launch Fan-First Collaboration

The new accessories collection will feature mini b...

B.L. Agro’s Mustard Oil to Come in Limited Edition Packs Featuring Gangs of Wasseypur Trio

B.L. Agro's Mustard Oil to Come in Limited Edition Packs Featuring Gangs of Wasseypur Trio

With the new signature packs, the 50-year-old bran...

Charlotte Tilbury Beauty Steps into the Gaming Industry with GIRLGAMER

Charlotte Tilbury Beauty Steps into the Gaming Industry with GIRLGAMER

This collaboration marks the cosmetics brand's fir...

Haven Unveils New Mr. Men Little Miss Kids Range

Haven Unveils New Mr. Men Little Miss Kids Range

This collection includes comfy bodysuits and cover...

NIKE X Space Jam: A New Legacy Collection Launched

NIKE X Space Jam: A New Legacy Collection Launched

The footwear introduces a new generation of fans t...

Smiley Partners with Concept One Accessories

Smiley Partners with Concept One Accessories

Smiley and Concept One will release a range of pro...

Universal Music Group Signs Licensing Agreement with Lomotif

Universal Music Group Signs Licensing Agreement with Lomotif

Under the agreement, UMG becomes the first major m...

Line Friends Launches ‘Minions x Brown & Friends’ Line

Line Friends Launches 'Minions x Brown & Friends' Line

The new collection features fashion and tech acces...

dUCk X Chupa Chups Fashion Collection Launched

dUCk X Chupa Chups Fashion Collection Launched

The complete line of apparel and scarf accessories...

PunkinFutz Creates Collection of Adaptive Play Products Featuring Sesame Street Characters

PunkinFutz Creates Collection of Adaptive Play Products Featuring Sesame Street Characters

Available now exclusively at JCPenney, the collect...

Reebok Unveils Jurassic Park Footwear and Apparel Collection

Reebok Unveils Jurassic Park Footwear and Apparel Collection

Each footwear model in the Reebok x “Jurassic Park...

Casetify Launches Disney Princess Collection

Casetify Launches Disney Princess Collection

The new collection features designs like Disney’s ...

Hunter and Peppa Pig Tie Up on Second Limited-Edition Collection

Hunter and Peppa Pig Tie Up on Second Limited-Edition Collection

The Hunter X Peppa Pig collection consists of the ...

YWOW Brands Collaborates with Hasbro a New Mini Puzzles Range

YWOW Brands Collaborates with Hasbro a New Mini Puzzles Range

The 24-piece puzzles will be available in most maj...

McDonald’s, Peter Alexander Launch Limited-Edition Pajamas Range

McDonald's, Peter Alexander Launch Limited-Edition Pajamas Range

The new line comprises depictions of McDonald’s ch...

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