CHARACTER AND ENTERTAINMENT

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Havmor Ice Cream Ropes in Hardik Pandya as the Brand Ambassador

Delighting consumers across the country with its rich, creamy, and innovative flavors, Havmor has also roped in India's heartthrob cricketer Hardik Pandya as the face of the brand.

8 min read
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Rajasthan Royals Unveils New JERSEY OF THE SEASON

Having previously extended their support to the sport through in-stadium and linear TV partnerships, Luminous is re-entering the IPL space with this partnership with the Royals for the 2023 season.

3 min read
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WowWee Expands Partnership With Hasbro to Bring More Gaming Products

Following the success of the Nerf Super Soaker RoboBlaster, the expanded line focuses on epic activities for friends and family to play together, leading with the Nerf Super Soaker Blast Slider, a 16-foot water slide with a built-in water blaster.

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Kellogg's Expands Product Portfolio, Unveils Frosted Flakes 'Minecraft'

Following the success of Kellogg's first Minecraft cereal, Minecraft players and cereal fans alike are scoring another flavorful take on the adventure-filled virtual world with new Kellogg's Frosted Flakes Minecraft.

Rajasthan Royals Unveils Luminous Power Technologies as Title Sponsor for IPL 2023 Season

As part of the association, the power and solar so...

Hennessy X.O Launches Kim Jones Collaboration

The collaboration features the Hennessy X.O Master...

Pininfarina Hybrid Watches Expands Product Portfolio with Senso

A range of state-of-the-art sensors enables you to...

Fastrack Smart Expands Product Portfolio, Unveils Revoltt FS1

The smartwatch also has advanced health monitoring...

Smiffys and Manic Panic Launches Second Collection of Wigs

The new line adds 14 fancy dress wigsto existing s...

Licious and Great Khali comes together, Unveils a Buffet of Epic Proportion

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Licious and Khali Comes Together, Unveils a Buffet of Epic Proportion

The Buffet is Khali's and every meat-eaters delight with a wide range of products on offer, making it an even meatier deal.

2 min read
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Franklin Sports Drafts Licensing Agreement with Hasbro

The two companies have been partners since 2021, and Franklin played a key role in the North American relaunch of the NERF Sportbrand with its playsets for kids ages six and up, such as Power Blast Baseball, Flex Play Hockey, and Trick Shot Golf.

Xilam Animation to Showcase 'Oggy Oggy,' 'Zig and Sharko,' 'Where's Chicky?,' 'Space Goofs' and 'Ratz' IPs at France Licensing Day

The first season debuted globally on Netflix in Au...

3 min read
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TGIC Ropes in "Mr. 360" as its Brand Ambassador

TIGC plans to leverage its popularity to increase brand visibility, drive engagement and establish itself as a top fashion choice among Indian youth through digital campaigns.

3 min read
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Jack Wills in Global Licensing Deal with Machine Group

The partnership will see the group design, manufacture, wholesale, and distribute all product types and categories for the brand globally from AW23.

4 min read
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Nelson De La Nuez to License his Lifestyle Brand with the New Management Team

The new De La Nuez collections plan to include but are not limited to luggage/travel items, decorative pillows, kitchen/entertaining/tabletop, giftware, paper goods, beach accessories, and more.

4 min read
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Godrej Appliances Expands Product Portfolio with Leak-Proof Split AC

True to its brand philosophy of 'Things Made Thoughtfully', this powerful industry-first, pioneering innovation promises to solve a host of problems being faced by AC consumers today.