Sip in Style: Starbucks Unveils Exclusive Mickey and Friends Merchandise
Inspired by the timeless bonds of friendship embodied by iconic Disney characters like Mickey Mouse, Minnie Mouse, and Donald Duck, the limited-edition collection features a cheerful array of merchandise adorned with colorful designs and messages
P&G X BBC Studios: Pampers Introduces Easy Ups for Happy Toddlers
This spring, Pampers steps in to aid families in conquering this hurdle by introducing new Easy Ups Training Underwear prints featuring the beloved character Bluey, in partnership with BBC Studios.
Coca-Cola Takes the Marvel-ous Route: Uniting Worlds, One Sip at a Time!
Fans can begin collecting characters as packaging begins to rotate on shelves in more than 50 countries across North America, Latin America, Europe, China, Japan, and the Asia Pacific region.
Prime Video's "Fallout" Series Sets Stage for Massive Licensing Campaign
Over 50 "Fallout"-inspired designs are available for purchase through the Merch-on-Demand program, encompassing a diverse range of products such as T-shirts, hoodies, crewneck sweaters, phone cases, PopSockets, hats, and tumblers.
Explore Upcoming Events And New Age Agendas
IReC 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
IReC 2024
D2C INDIA 2024
29-30 Apr - Hotel Sheraton Grand, Bengaluru
D2C INDIA 2024
Franchise India 2024 Delhi
18-19 May - (IICC) India International Convention and Expo Centre, Delhi, India
Franchise India 2024 Delhi
India EV Show
29-30 June - Hall No. 3, Chennai Trade Centre, Chennai
India EV Show
FROEXPO Chennai
29-30 June - Hall No. 2, Chennai Trade Centre, Chennai
FROEXPO Chennai
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Crunchyroll Unites Bollywood and Anime, Unveils Anime Avatars of Tiger Shroff & Rashmika Mandanna
The 'Wish Your World Was Anime' campaign is a testament to Crunchyroll's commitment to bridging cultures through the power of Japanese anime.
Roblox Announces Summer Launch for Paramount's Avatar: The Last Airbender Game
This groundbreaking project marks the maiden Avatar experience on the platform, made possible through the esteemed Roblox Creator Fund initiative.
Noodles & Ninjutsu: Silverlake Ramen Dives Into 'Naruto' Mania
The collaboration kicked off with a grand opening celebration on March 30 at the flagship store in Los Angeles, attended by Andy Nguyen, "Naruto" executives, and eager fans.
McDonald's India Unveils Anime-Inspired 'WcDonald's' Experience
For a limited time, fans will also receive manga-inspired packaging featuring WcDonald’s Crew characters, designed by renowned Japanese manga artist/illustrator Acky Bright. McDonald’s India has transformed its restaurant at Linking Road in Bandra, Mumbai
Van Holten's Collaborates with Warner Bros. to Launch 'Rick and Morty' Pickle
Pickle-In-A-Pouch, has joined forces with Warner Bros. Discovery Global Consumer Products and Adult Swim's critically acclaimed animated series, "Rick and Morty," to introduce a special-edition Pickle Rick Pickle-In-A-Pouch.
Gaming Meets Wildlife Conservation, Zynga Partners with BBC Earth
This collaboration between BBC Studios, Zynga, and BBC Earth marks a significant milestone in combining entertainment and education, leveraging the immersive power of gaming to promote awareness and appreciation for the natural world.
Mattel Unveils Plans for Second Adventure Park in Kansas City
Mattel Adventure Park Kansas City will mirror the offerings of its Arizona counterpart, Mattel Adventure Park Glendale. Enthusiasts can anticipate adrenaline-pumping rides, such as the Hot Wheels Bone Shaker.
LEGO Universe Expands into Fortnite, Opening Doors to Infinite Creativity
Announced amidst the electrifying ambiance of the 2024 Game Developers Conference (GDC), the collaboration unveils an unprecedented opportunity for Fortnite creators globally.
Suppandi, Shambhu, and Tantri the Mantri: Tinkle Comics' Collaboration Journey
Recently, Tinkle and Zebu Animation studios joined hands to bring its two popular toons Suppandi and Wingstar to life in their animated avatars.
LEGO Group and Hasbro Unveil New LEGO DUPLO 'Peppa Pig' Sets for Early Learning
Designed to ignite imagination and facilitate fun play experiences for toddlers, these sets aim to enhance fine motor skills while encapsulating the vibrant world of “Peppa Pig.”
Lights, Camera, Merchandise: Will Bollywood Pick up the Merchandising Trend?
The global movie merchandising market is forecasted to be the size of USD 35,070 million by 2028.
Gousto Partners with Popular Kids TV show Bluey
Crafted by Gousto's in-house brand and creative teams in collaboration with BBC Studios and Ludo Studio, this partnership places a spotlight on Gousto's recipes as the perfect complement to family bonding time.
Crossover Craze: How Anime and Gaming Collide to Build Brand Love
As per Fortune Business Insights, The global video games market size is projected to grow from $199.74 billion in 2022 to $307.19 billion by 2029, at a CAGR of 6.3 percent
Funky Monkeys Partners with ace Turtle to Open Indoor Play Areas at Toys“R”Us Stores
The inaugural collaboration between Funky Monkeys and ace turtle will debut within the expansive 12,500 sq ft. Toys“R”Us flagship store situated at Linking Road, Bandra in Mumbai.
Funko Enters Premium Collectibles Business
Based on the food mascot, Project Fred 01 – Bob’s Big Boy is a homage to Funko’s first product, the Bob’s Big Boy Wacky Wobbler.
The Shifting Landscape of Entertainment Licensing and Merchandise
Transforming beloved characters and stories into tangible products, the innovative trends of entertainment licensing has reshaped the diverse universe of merchandise.
India is an Evolving Licensing Market: Vikram Sharma Warner Bros. Discovery India, Southeast Asia & Korea
Globally, entertainment and character licensing contribute around 41%, while in India, it's only 26%.
Heinz Partners with Paramount, Launches The Godfather Sauce
This collaboration celebrates the infamous moment in the award winning 1972 film, The Godfather. Sold in 490g jars, the new product is inspired by a scene where the character Peter Clemenza shows Michael Corleone how to make his classic spaghetti and meat
Joy Personal Care and Gujarat Giants Team Up for Inclusivity in Sports
The collaboration extends beyond sports, embodying Joy's commitment to breaking beauty stereotypes and fostering a more inclusive narrative.