A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

Baahubali: The Begining

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Baahubali to alter the Indian licensing industry

Baahubali to alter the Indian licensing industry

While there is so much anticipation about the sequ...

Creating tentpole franchise with Baahubali licensing program

Creating tentpole franchise with Baahubali licensing program

Touted to be the first ever tentpole of Indian fil...

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