A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

celebrity licensing

Total 3 Results

HRX – bridging the gap between fashion and fitness

HRX - bridging the gap between fashion and fitness

It was the dearth of a home grown fitness brand th...

CCI’s Deepak Agarwal on licensing agreement with Chef Sanjeev Kapoor

CCI's Deepak Agarwal on licensing agreement with Chef Sanjeev Kapoor

Clay Craft India – one of the largest fine bone ch...

Bradford: On Indian Turf

Bradford: On Indian Turf

Vrinda Oberai :VO: What is your take on the licens...

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