Thomson TV aims to carve a niche in India through licensing
Television brand Thomson has made a comeback to the Indian market through licensing and in no time, it has disrupted the Indian TV market with its sky rocketing sales. The br...
  • By - gargi
  • / 4 MIN READ
Monetizing the ‘Kodak moment’ through licensing
The Indian TV industry took double hit during 2010 one because of economic slowdown and other being the transition from SRT to LED TVs. While many of the brands shut their operations, SPPL –...
  • By - gargi
  • / 6 MIN READ
Raking moolah of licensing for posters
It was the craze amongst the consumers for Hollywood movie posters that lured Jimmy Mistry into the business of licensed posters thus launch ...
This is how Bombay Merch is driving long term gains through licensing
BombayMerch – the distributor of toys and accessories was started as a hobby project. Over the years, the brand has grown to a level where it is directly distributing product lines to the likes of H...
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