A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

Madhu Kishore

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Licensing is the need of hour for manufacturers

Ultra as a group started off from movies media and entertainment and gradually expanded into merchandising and soft toy manufacturing. Witnessing the immense potential in toys as a cate...