A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

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Why licensing is the success formula in gaming biz?

What started with our childhood favourite Mario has come of ages. PSP, PS2, X-box…you name it and they (developers) have created gaming series for all the gadgets whic...