A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

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TWITCH STAR SHROUD MOVES TO MICROSOFT’S MIXER

TWITCH STAR SHROUD MOVES TO MICROSOFT'S MIXER

Video gaming influencer Michael “Shroud” Grzesiek ...

Skyrocket Toys appoint Brand Central to represent the Blume Doll

Blume dolls come packaged in patent-pending flower...

PepsiCo ropes in Brand Central for Tropicana

After developing a successful consumer products pr...

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