A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

brand licensing agreement

Total 27 Results

EssilorLuxottica Extends its Partnership with Ferrari, New License Agreement for Prancing Horse Brand

Under the new multi-year agreement, EssilorLuxotti...

Myprotein Partners with Iceland Foods for Frozen Meals

3 min read
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Myprotein Partners with Iceland Foods for Frozen Meals

The partnership will see Myprotein and Iceland jointly develop a new Myprotein product range, including pizzas, wraps, ingredients, desserts, and ice cream.

Dunkin' Signs Licensing Deal for Mexico City

4 min read
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Dunkin' Signs Licensing Deal for Mexico City

The new Dunkin' locations will offer a wide range of hot and iced coffees, espresso-based beverages, hand-finished donuts, muffins, and savory baked goods, served in a convenient format and at a great value.

2 min read
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French Connection Strikes License Deal with Inclusive Footwear Brand SANTE + WADE

The footwear label, founded by best friends Shola and Agns, will work with French Connection to develop, manufacture and market its footwear range for women's collections within the U.K. and Europe for one year.

Toybox Drafts Licensing Agreements With Universal and Paramount

3 min read
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Toybox Drafts Licensing Agreements With Universal and Paramount

The Paramount partnership will result in 3D prints based on popular characters and environments from Nickelodeon's SpongeBob SquarePants franchise, and Toybox will work with Universal on a line of unique 8-Bit designs featuring Illumination's Minions IP.

EssilorLuxottica, Coach Renew Global License Agreement

EssilorLuxottica, Coach Renew Global License Agreement

The five-year agreement will come into effect on J...

Adidas, M&Ms Tie Up to Launch New Sneakers Line

2 min read
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Adidas, M&Ms Tie Up to Launch New Sneakers Line

The collaboration will be focusing onthe Forum, a 1984 basketball model from the Adidas archive that the brand has recently reintroduced with retro versions.

Warner Bros. CP, Confectioner Janice Wong to Launch Wonder Woman-Inspired Chocolate Bar

Warner Bros. CP, Confectioner Janice Wong to Launch Wonder Woman-Inspired Chocolate Bar

The Wonder Woman-inspired chocolate bar weighs in ...

Fanattik Signs Multiple Property Deal with Hasbro

Fanattik Signs Multiple Property Deal with Hasbro

The Fanattik range will cover Money Boxes, clocks,...

LABELS 2021: The Ultimate Platform For All Things Licensing

LABELS 2021: The Ultimate Platform For All Things Licensing

The 4th Edition of LABELS will bring together entr...

A Shaun the Sheep Movie: Farmageddon

Baidu, Aardman tie up to feature "Shaun the Sheep" stickers

Baidu has tied up with Aardman to feature “Shaun t...

Mark Feldstein & Associates, Freightliner

Mark Feldstein & Associates sign licensing deal with Freightliner

MFA’s new Freightliner Trucks clock offering is th...

OPI X Hello Kitty Collection

7 min read
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OPI Launches the OPI X Hello Kitty Collection

With this collection, Hello Kitty celebrates her 45th anniversary.

He-Man

4 min read
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Netflix, Mattel collaborates on second 'He-Man' show

Netflix and Mattel will be working on a CG-animated series for kids called "He-Man and the Master of the Universe".

Fuzzballs

Rocket Licensing named worldwide licensing agency for Fuzzballs

Rocket Licensing is looking to find partners for v...

Nokia

7 min read
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Flipkart inks brand licensing deal with Nokia to launch Nokia Smart TV in India

Powered by Android 9.0 TV operating system, the TV has a 55-inch 4K UHD display.

NIKE SELLS HURLEY TO BLUESTAR ALLIANCE

NIKE SELLS HURLEY TO BLUESTAR ALLIANCE

Nike has reached an agreement to sell the Hurley b...

JIMI HENDRIX JAMS WITH STRAX TECHNOLOGIES

JIMI HENDRIX JAMS WITH STRAX TECHNOLOGIES

Strax Technologies has reached a licensing agreeme...

Critical Role appoints Collaborations Licensing

Critical Role appoints Collaborations Licensing

Critical Role has appointed Collaborations Licensi...

Smiley Launches New Children Collection with Mango, Lefties & Zara

Smiley Launches New Children Collection with Mango, Lefties & Zara

Betting big on the back-to-school season, The Smil...

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