2018 has been a phenomenal year for the brand licensing and merchandising industry in India. Not only the market witnessed a bevy of global IPs marking their foray in India, but also a plethora of Ind...
DQ Entertainment ? the producers and distributors of children?s animated content have announced appointment of Netherlands based European and Global Licensing (EGL) as the global master toy licens...
American-Dutch sports and clothing company?HEAD Sports GmbH has inked pact with?Kredo Beauty, to launch the HEAD Fragrances in India.?We are delighted to collaborate with Kredo Beauty Private Lt...
Monetizing on the fad for emoticon, the Smiley Company has entered into promotional deals with Mondelez International in Asia and Unilever in France.Together with Mondelez, Smiley has released on-pa...
Fashion brand H&M has joined forces with British interiors brand Morris & Co to launch a new tailored collection this autumn. Featuring some of the most recognized Morris prints, the new range...
Next Wave Multimedia - the mobile gaming company and subsidiary of Nazara Technologies Ltd. has announced?its association with Cricket Australia to launch a new ?Big Bash Cricket? game, leveragin...
Kodak - the iconic technology company focused on imaging has teamed up with?fashion retailer Forever 21 for a new apparel collection for the Fall 2018 season.The collection features some of the Kod...
Super Plastronics Pvt. Ltd. (SPPL) - the licensee of Eastman Kodak Company has announced its offline expansion with its retail presence in Croma, Aditya Birla More and METRO Cash & Carry stores ac...
Reliance Entertainment venture Zapak has launched Little Singham mobile game based on Discovery Kids' TV series "Little Singham", produced by Rohit Shetty Picturez and Reliance Animation.Breaking al...
Amidst the world going gaga over emojis and companies like Apple, Google and Microsoft building their own emoji libraries for phone users to play with, #Emoji has taken the digital world by storm. Ban...
Betting big on the activewear segment for for women,?Bollywood actress Jacqueline Fernandez, along with Mojostar, has unveiled the her apparel brand Just F collection exclusively on Amazon Fashion.T...
Authentic Brands Group LLC (ABG), owner of a global portfolio of Celebrity & Entertainment and Lifestyle brands, has closed on its acquisition of Nine West and Bandolino.ABG acquired the two bra...
Dreamline - the home & fashion brand by Future Group, has collaborated with eminent designer brand - India Circus by Krsnaa Mehta for a range of home furnishing products.The ?India Circus? c...
Betting big on the power of capsule collections through brand licensing, fashion retailer Forever 21 has partnered with the beverage major the Coca-Cola Company for an exclusive apparel collection.I...
Barbie, from the house of Mattel Toys, launched an India-exclusive collection of dolls inspired by several cultural aspects of India. The collectibles, from the Colours of India series, will ...
Converse ? the wholly owned subsidiary of NIKE has unveiled its exclusive collection in collaboration with Miley Cyrus to India. A true reflection of Miley?s personal style and influences ? bold...
Ahead of the release of the much-awaited Avengers: Infinity War, JACK & JONES India hops on to the Avengers bandwagon.Offering Marvel fans the chance to flaunt their love for the invincible supe...
The charm and brand value of the iconic character Mickey Mouse refutes to fade away anytime soon. This mascot of The Walt Disney has time and again wooed the retailers and next in the league is Bestse...
Technicolor SA, owned TV brand Thomson has launched a range of smart TVs along with its Indian licensee Super Plastronics Pvt Ltd (SPPL). Done in collaboration with Business France (Trade Section of t...
Bollywood actress Jacqueline Fernandez has launched a female-only fitness and fashion brand Just F with Mojostar. Just F is a female-only fitness and fashion brand created with an aim to bring the ?...
Manchester City and Tinder have announced a new, multi-year partnership to bring Tinder users and passionate football fans together across the globe.To celebrate the partnership, Tinder is also swit...
Joining the chase to cash in on IPL 2018, state-run telecom firm BSNL has announced a 153GB mobile data pack for Rs 258 with 51 days validity.?BSNL presents IPL pack Unlimited data STV-248 for pre...