A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

Candy Crush Saga

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Candy Crush soon to be a TV series

Candy Crush soon to be a TV series

Riding high on the popularity, Lionsgate is chalki...

Candy Crush to make publishing debut with Little Brown book titles

Candy Crush to make publishing debut with Little Brown book titles

Popular online game franchise Candy Crush is enter...

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