Mattel inks strategic partnership with Firstcry
Reinforcing its aggressive retail expansion, world's largest toy maker Mattel has?partnered with FirstCry - the online baby and kids store.This partnership will enable Mattel?s Fisher-Price to ex...
Genius Brands signs Mattel's Fisher-Price as master toy licensee for Rainbow Rangers
Genius Brands has inked pact with Mattel?s subsidiary Fisher-Price for the company?s all-new original CGI-animated preschool series, Rainbow Rangers.As global master toy partner, Fisher-Price wi...
Mattel's Fisher-Price? BeatBo wins Toy of the Year Award
Mattel, Inc. one of the prominent players in toys and family products, has yet again hit headlines as the Fisher-Price? Bright Beats Dance & Move BeatBo received the highly admired Toy of the Yea...
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