A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

Hasbro

Total 19 Results

WowWee Expands Partnership With Hasbro to Bring More Gaming Products

3 min read
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WowWee Expands Partnership With Hasbro to Bring More Gaming Products

Following the success of the Nerf Super Soaker RoboBlaster, the expanded line focuses on epic activities for friends and family to play together, leading with the Nerf Super Soaker Blast Slider, a 16-foot water slide with a built-in water blaster.

Franklin Sports Drafts Licensing Agreement with Hasbro

2 min read
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Franklin Sports Drafts Licensing Agreement with Hasbro

The two companies have been partners since 2021, and Franklin played a key role in the North American relaunch of the NERF Sportbrand with its playsets for kids ages six and up, such as Power Blast Baseball, Flex Play Hockey, and Trick Shot Golf.

Hasbro Expands Product Portfolio, Unveils ‘Learn with Peppa’

4 min read
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Hasbro Expands Product Portfolio, Unveils 'Learn with Peppa'

To support the brand extension, Hasbro has launched a dedicated "Learn with Peppa" website where consumers can find out more about the extension and help support children's learning journeys.

Just Play Drafts Deal as Master Toy Licensee for Hasbro's Iconic Easy-Bake Brand

Just Play's product line of EASY-BAKE ovens, bakin...

Hasbro Relaunches Sports Collectibles Brand Starting Lineup

The Starting Lineup collectible will also include ...

Franklin Sports, Hasbro Launch NERF Sports Collection

Franklin Sports, Hasbro Launch NERF Sports Collection

The new NERF Sports Collection consists of a power...

Hasbro & Urban Outfitters Launch Exclusive Peppa Pig Collection

Hasbro & Urban Outfitters Launch Exclusive Peppa Pig Collection

The exclusive line includes a bi-colored pink and ...

Hasbro

Disguise renews its licensing deal with Hasbro

Disguise’s Hasbro line of Halloween costumes and a...

Star Wars

Hasbro renews licensing with Disney for Star Wars, Marvel

The agreements cover entertainment released during...

Scrabble

Scopely brings 'Scrabble Go' mobile game with Hasbro, Mattel

“Scrabble GO” is now available for pre-registrat...

Hasbro Entertainment One

Hasbro completes acquisition of Entertainment One

Darren Throop, President and Chief Executive Offic...

My Little Pony Gets An Update

My Little Pony Gets An Update

Hasbro revealed new additions to its “My Little Po...

ENTERTAINMENT ONE SHAREHOLDERS APPROVE $4B HASBRO SALE

ENTERTAINMENT ONE SHAREHOLDERS APPROVE $4B HASBRO SALE

Entertainment One shareholders have voted to appro...

Black White Orange Pvt. Ltd. to represent Hasbro in India

Black White Orange Pvt. Ltd. to represent Hasbro in India

Hasbro has appointed Black White Orange Pvt. Ltd. ...

Hasbro has officially trademarked the Play-Doh scent

Hasbro has officially trademarked the Play-Doh scent

The iconic Play-Doh scent now bears an official tr...

Bandai America looses Power Rangers toys to Hasbro

Bandai America looses Power Rangers toys to Hasbro

Hasbro, the world's largest toy company known for ...

Play-Doh inks pact with Heinz

Play-Doh inks pact with Heinz

Hasbro's Play-Doh brand has partnered with Heinz f...

Mattel’s Fisher-Price® BeatBo wins Toy of the Year Award

Mattel's Fisher-Price BeatBo wins Toy of the Year Award

Mattel, Inc. one of the prominent players in toys ...

Hasbro does a Backflip

Hasbro does a Backflip

Hasbro has acquired a majority stake in the mobile...

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