A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

Kent Wakeford

Total 2 Results

Pandora of Avatar sprint to mobile game

Betting big on the enormous impressions and smashi...

Electrolux enters into agreement with Kent RO Systems

Electrolux enters into agreement with Kent RO Systems

Electrolux has entered the fast growing water puri...

TRENDING ARTICLE

The Souled Store Merchandise

The Rise of Licensing Enterprises - The Souled Store

19 min read

5 Fashion Licensing Deals that have happened in IPL 2020

5 Fashion Licensing Deals that have happened in IPL 2020

7 min read

Trends in Indian Licensing 2020

Trends in Indian Licensing 2020

7 min read

Five Common Brand Licensing Mistakes

5 min read

LICENSING AGENTS: THE TOP SIX IN INDIA

Licensing Agents: The Top Six in India

8 min read

Let Promotional Licensing Help You Grow Your Brand

4 min read

Top Five Character IPs Trending in India

Top Five Character IPs Trending in India

7 min read

Licensing: The New Mantra for Expansion

Licensing: The New Mantra for Expansion

7 min read

Advertising Contact