A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

licensing agreement

Total 322 Results

WildBrain Unveils New Licensees for the "Teletubbies" Franchise

3 min read
Share

WildBrain Unveils New Licensees for the "Teletubbies" Franchise

This development comes on the heels of the brand's successful launch of new content on Netflix and YouTube, coinciding with the commemoration of its 25th anniversary in 2022.

Bioworld Acquires Hello Kitty

3 min read
Share

Bioworld Acquires Hello Kitty

Pop-culture fans can also look forward to more Hello Kitty and Weatherproof collections coming to stores and online in Q3 of 2023.

TagZ Drafts Licensing Agreement with Rajasthan Royals, Unveils Co-Branded Hampers

3 min read
Share

TagZ Drafts Licensing Agreement with Rajasthan Royals, Unveils Co-Branded Hampers

TagZ is an authorized licensee partner of the Royals, and they have recently introduced the Rajasthan Royals X TagZ hamper, which is exclusively available on e-commerce platforms like Swiggy Instamart, Blinkit, and Zepto.

Netflix and boAt Team Up to Revolutionize Users Streaming Experience

Netflix and boAt Team Up to Revolutionize Users Streaming Experience

Globally, this will be Netflix’s first-ever partne...

Victoria’s Secret and Co. Drafts Definitive Agreement to Acquire Adore Me

Victoria's Secret and Co. Drafts Definitive Agreement to Acquire Adore Me

The transaction has been unanimously approved by V...

VAHDAM India Announces Being a Part of “Koffee with Karan” Hamper

VAHDAM India Announces Being a Part of "Koffee with Karan" Hamper

VAHDAM India which was the only Indian wellness br...

Funskool Bags the Rights to Manufacture and Distribute Rubik’s Cube in India

Funskool Bags the Rights to Manufacture and Distribute Rubik's Cube in India

This is the first time any Indian manufacturer has...

‘Bluey’ Signs Licensing Deals in the Italian Market

'Bluey' Signs Licensing Deals in the Italian Market

In June, Dulcop launched a line of “Bluey” soap bu...

Warner Chappell Signs Licensing Deal with Kuaishou

Warner Chappell Signs Licensing Deal with Kuaishou

Kuaishou operates under the brand Kwai in Latin Am...

Warner Music Group Unveils New Licensing Deal With Meta

Warner Music Group Unveils New Licensing Deal With Meta

The Big Three record label unveiled the freshly in...

NHL, NHLPA Partners in an Official NFT Licensing Agreement

NHL, NHLPA Partners in an Official NFT Licensing Agreement

Sweet is building a standalone NHL marketplace for...

Igloo Unveils NFL-Inspired Coolers

Igloo Unveils NFL-Inspired Coolers

Each cooler has a 7-quart capacity that can fit up...

Loungfly X Major League Baseball Launch Fan-First Collaboration

Loungfly X Major League Baseball Launch Fan-First Collaboration

The new accessories collection will feature mini b...

Cosmopolitan, Devoted Creations Launch Sun Care and Self-Tan Collection

Cosmopolitan, Devoted Creations Launch Sun Care and Self-Tan Collection

CosmoSun by Cosmopolitan, a luxury sun care and se...

Haven Unveils New Mr. Men Little Miss Kids Range

Haven Unveils New Mr. Men Little Miss Kids Range

This collection includes comfy bodysuits and cover...

NIKE X Space Jam: A New Legacy Collection Launched

NIKE X Space Jam: A New Legacy Collection Launched

The footwear introduces a new generation of fans t...

Universal Music Group Signs Licensing Agreement with Lomotif

Universal Music Group Signs Licensing Agreement with Lomotif

Under the agreement, UMG becomes the first major m...

Aerosoles Collaborates with Laura Ashley for Footwear Collection

Aerosoles Collaborates with Laura Ashley for Footwear Collection

Aerosoles x Laura Ashley collection offers curated...

Casetify Launches Disney Princess Collection

Casetify Launches Disney Princess Collection

The new collection features designs like Disney’s ...

YWOW Brands Collaborates with Hasbro a New Mini Puzzles Range

YWOW Brands Collaborates with Hasbro a New Mini Puzzles Range

The 24-piece puzzles will be available in most maj...

TRENDING ARTICLE

The Souled Store Merchandise

The Rise of Licensing Enterprises - The Souled Store

19 min read

5 Fashion Licensing Deals that have happened in IPL 2020

5 Fashion Licensing Deals that have happened in IPL 2020

7 min read

Trends in Indian Licensing 2020

Trends in Indian Licensing 2020

7 min read

Five Common Brand Licensing Mistakes

5 min read

LICENSING AGENTS: THE TOP SIX IN INDIA

Licensing Agents: The Top Six in India

8 min read

Let Promotional Licensing Help You Grow Your Brand

4 min read

Top Five Character IPs Trending in India

Top Five Character IPs Trending in India

7 min read

Licensing: The New Mantra for Expansion

Licensing: The New Mantra for Expansion

7 min read

Advertising Contact