A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

Promotional licensing

Total 2 Results

Smiley & Lee Jeans team up with Elrow Town Festival

Smiley & Lee Jeans team up with Elrow Town Festival

Smiley and denim brand Lee Jeans are signing off o...

BURGER KING® hops on IPL bandwagon with Mumbai Indians

BURGER KING hops on IPL bandwagon withMumbai Indians

Joining the Big League of cricket frenzy in India,...

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