This strategic acquisition is valued at $950 million in cash and is set to facilitate an amalgamation of Melissa and Doug's esteemed expertise in early childhood toys with Spin Master's portfolio.
The agreement has been brokered by Sony Pictures Consumer Products, the division that manages global master toy deals for the PlayStation brand and its PlayStation.
This interactive mobile app leads preschoolers from room to room through a fantastical and colorful dollhouse of delightful mini-worlds and irresistible kitty characters.
As part of the deal, both companies will create a co-branded Rubik's x Perplexus range, which will feature 3-D ball-in-a-maze puzzle and labyrinth toy.