A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

Steve Ross

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Hearst Magazines inks licensing pact to launch Esquire whiskey & cigar lounges in India

Hearst Magazines International- the publisher of Cosmopolitan and Esquire, has set the plans rolling forbrand licensing as an expansion strategy in India. As reported by Mint, the publisher has pl...