A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

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Rado Expands Product Portfolio, Unveils Iconic Captain Cook Collection in India

4 min read
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Rado Expands Product Portfolio, Unveils Iconic Captain Cook Collection in India

The Captain Cook High-Tech Ceramic Diver, inspired by wilderness, water, and adventure embodies the Rado DNA beautifully.

Casio Launches Pac-Man Watch

Casio Launches Pac-Man Watch

The Pac-Man watch face includes a pixelated Pac-Ma...

Adidas Enters into Global Licensing Deal with Timex Group

Adidas Enters into Global Licensing Deal with Timex Group

Timex x Adidas collection will hit the market at t...

Swatch Next Enters a New Territory

Swatch Next Enters a New Territory

Only a few months after the first bio-sourced Swat...

Crayola, Shinola Partner for Silly Putty Watch Line

Crayola, Shinola Partner for Silly Putty Watch Line

The new watch embodies the old-school style of Sil...

Premium GPS Sports Smartwatch 'COROS PACE 2' Launched in India

Premium GPS Sports Smartwatch 'COROS PACE 2' Launched in India

The COROS PACE 2 nylon band is the lightest GPS wa...

FURLA Unveils Watch Collection In India

6 min read
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FURLA Unveils Watch Collection In India

Keeping in line with the seasonal trends, Furla is launching a wide range of contemporary watches for women.

Bangalore Watch Company's new collection pays tribute to Indian Cricket

Bangalore Watch Company's new collection pays tribute to Indian Cricket

Bangalore Watch Company becomes the first watch br...

Panerai

Panerai brings 2 special edition watches dedicated to MS Dhoni

The newly launched watches depict the dynamic dual...

Undone x Batman

Undone brings Batman-themed watch collection

The UNDONE x BATMAN 80th Anniversary Collection pa...

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