This agreement allows the digital content-streaming giants to access over 11,000 songs from Zee Music's catalog. Users will be able to create multiple social experiences across YouTube, Facebook, and Instagram using Zee Music's entire catalog.
This partnership will allow users to create Shorts on YouTube using Saregama?s humongous catalog of songs.
The agreement will see the licensing agency further expand the global ?Booba? footprint across wider lifestyle categories including toys, apparel, fast-moving consumer goods, events, and promotions.
MPL is focusing on YouTube to increase its brand awareness as it recently crossed 1.2 million subscribers on its channel.
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YouTube has signed new licensing agreements with Universal Music Group and Sony Music Entertainment.The long-term deals, reached after two years of negotiation, establish royalty rates for Universal...
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