India based IP development company, Aadarsh Pvt Ltd has signed with leading children’s book publisher in UAE, Jarir Distribution Book Shop LLC to produce a line of children’s story book products for the company’s anchor property, Purple Turtle for Abu Dhabi. Manish Rajoria, Director -Licensing and publishing of the Purple Turtle brand commented, “The Purple Turtle books feature stories that guide and stimulate a child’s mind. Creative stories that provide great learning while having fun experiences. This deal permits us to expand the books growing popularity even further. Young audiences in ABU DHABI will now be able to enjoy many of Purple Turtle’s adventures through a variety of read and play opportunities.” Originally introduced in 2012, the Purple Turtle books have been published in 27 countries including USA, UK, China, Russia and in 6 regional languages in India with over 1 million copies published to date. The Purple Turtle (78X 7 min, 3D HD) animation featuring the world’s cutest turtle, a little guy who stands out of the normal crowd because he tends to think differently than others or better yet, a bit out of his shell’ is in development. Jarir Distribution Bookshop LLC, started in 1998 as one of the first and biggest bookseller and book distributor in the ABU DHABI and the Middle East Region. Jarir (www.jarirbookstore.net) specialize in English Titles for schools, universities, libraries, training centers, colleges and institutes. We publish our own titles on Mathematics, Science, IT/Computer Skills, Early Learning Materials, English Language Resources and Readers. We maintain the biggest stock of best-selling foreign titles in the region.