IPL Fever: PlayR Scores Big in Sports Merch Sales
PlayR, a sports and lifestyle brand, grew by 100 percent and sold over 100,000 Indian Premier League (IPL) fan merchandise items during the ongoing season. PlayR has partnered with multiple IPL franchises in India as their official merchandise partner.
PUMA Collaborates with AFI as Official Kit Partner
PUMA will provide exclusive, top-quality performance kits, speed suits, and travel gear to every athlete affiliated with AFI.
Hoegaarden & Rahul Mishra Join Hands for ‘Summer in a Glass’ Edition
The collaboration between Rahul Mishra and Hoegaarden represents the epitome of sophistication and excellence.
The Good Glamm Group X Blinkit Bringing Karan Johar’s POUT Lipstick Range in 10 Mins!
This collaboration aims to provide lightning-fast 10-minute delivery service to customers nationwide.
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Sternhagen and Sussanne Khan Unveil Artistic Bathroom Collection
The collaboration also saw the launch of Sternhagen's Smart WC, featuring smart controls and over 15 functions, enhancing the bathroom experience with technological innovation.
Barcelona Inspired Summer Collection 2024 by Mango Launches on Myntra
To authentically infuse the essence of Barcelona into the 'From Barcelona with Love' collection, Juhi, ShivShakti, and Vagmita closely collaborated with Mango's design and product teams in Barcelona.
Agilitas Sports Dives into Global Markets with Lotto Brand License
Under this long-term agreement, Agilitas gains exclusive rights to design, manufacture, promote, and distribute the Lotto brand in India, Australia, and soon in South Africa.
Chip 'n' Slip: Crocs and Pringles Collab Hits Shelves
In addition to the innovative Crush Boot, Crocs and Pringles have also worked together on the Classic Slide and the Classic Clog, as part of this collaborative project. Furthermore, they have introduced a limited-edition "Croc-tail Party" chip flavor.
Actors Richa Chadha and Ali Fazal Enter Fashion Scene with Ehaab Couture
The brand's name, "Ehaab," derived from the word 'ehb,' signifying 'spiritual favor,' epitomizes its commitment to bestowing upon the world the unparalleled beauty of Chikankari.
From Sixes to Six-Packs: Mumbai Indians and Boldfit Team Up for IPL Merchandise
As part of this partnership, Boldfit will introduce an exclusive line of Mumbai Indians-branded merchandise, including cutting-edge fitness tools.
Sonam Kapoor Joins Forces with Zoya to Champion Self-Love Through Jewelry
The campaign shines a spotlight on the "My Embrace" collection, an iconic range that pays homage to the timeless muse of the brand - the Zoya woman.
Boldfit X CSK: Elevating Fitness and Style with Exclusive Merchandise Line
Through this partnership, fans can expect a wide array of exclusive merchandise including jerseys, caps, accessories, and more, designed to inspire and unite supporters as they cheer on their favorite team throughout the IPL season.
Deepika Padukone’s 82°E Announces Offline Retail Debut With Reliance Retail’s Tira
This collaboration marks a significant expansion from 82°E’s successful D2C model to first-time retail experience in the country through an online and offline presence.
AstorMueller Launches Exclusive Sneaker Collection in Collaboration with Myntra
The nu:beat collection features eight distinct styles, including the retro-inspired ANTHEM and the avant-garde HIPSONIC, each crafted in Europe to reflect global fashion and footwear trends.
MyGlamm Launches New Campaign with Actress Shraddha Kapoor
The MyGlamm Super Makeup Range is an innovative collection of makeup products designed to cater to the multi-tasking lifestyle of today's empowered women.
Shoppers Stop Teams Up with EaseMyTrip for Exclusive Vacation Offers
Shoppers Stop and EaseMyTrip offer shoppers a chance to win exciting holiday packages, including stays at premier destinations like Kashmir, Kerala, and Goa, along with travel vouchers.
Lush Goes Green with 'Shrek' Collection
From the zesty allure of the Get Outta My Swamp shower slime to the fizzy fun of the Shrek Swamp bath bomb and the indulgent lather of Fiona shower gel, every item promises to transport users to a whimsical world of aromatic bliss.
Grand Slam Glamm: Serena Williams Partners with The Good Glamm Group
These products are slated for sale across 685 Ulta stores and via the brand's direct-to-consumer platform, wynbeauty.com. The brand will initially concentrate solely on the US market before expanding its footprint to India and other global markets.
Ace Partnership: ASICS India and Rohan Bopanna Inspire Fitness Revolution
The Japanese sports performance brand has a presence with 103 stores nationwide and now aims to expand more brand stores in Tier I, II, and III markets over the next few years by potentially doubling the number of stores by 2026.
From Kitchen to Commerce: The Rise of Chef-Branded Products
From limited-edition releases to Fast Moving Consumer Goods (FMCG), chefs are increasingly becoming the face of renowned brands, leveraging their credibility and fan base to drive sales and enhance brand perception.
Political Swag: Parties Target Younger Voters with Quirky Merchandise
The NaMo app and its merchandise website boast an extensive range of products, including T-shirts, mugs, notebooks, badges, wristbands, keychains, stickers, magnets, caps, and pens adorned with slogans such as 'Modi ka parivar,' 'Phir ek baar, Modi sarkar
Fizzy Goblet's Whimsical Summer Footwear Collection
Crafted from premium materials and featuring meticulous detailing, The Scoop Shop collection offers wearers a blend of style, nostalgia, and functionality, making it a true treat for the feet.
From Hemp Apparel to Gaming Chairs: Mumbai Indians' Merchandising Boom
Mumbai Indians increased its merchandise revenue by 2x and licensee by 3x in 2022-23.