Hasbro Promotes Casey Collins as President for its Consumer Products Division
Casey will focus on managing Hasbro’s key, high-level strategic partnerships, such as with Frito-Lay, Lego, McDonald’s, Mattel, Miniso, NBCUniversal, Netflix, Nestlé, Paramount Global
Neopets Signs Major Toy Agreement
Brokered by Mix Licensing Group and Carlin West Agency, the deal will bring to life nostalgic favorites from the online game in the form of plush, figures, collectibles, and more.
Costume Division of JAKKS Pacific Extends Licensing Agreement for "CoComelon" and "Blippi" in North America
Disguise will continue to design, market, manufacture and distribute Halloween costumes and costume accessories for the U.S. and Canada with the latest line hitting retail this fall.
Marathon Watch and Jeep Join Forces for Military-inspired Timepiece Collection
This collection serves as a testament to utilitarian design principles and honors the origins of each brand.
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Dabur Herb'l Charcoal and Star Wars Unite for Limited Edition Toothpaste
This partnership introduces a limited edition Star Wars pack for Dabur Herb'l's popular Activated Charcoal Toothpaste, blending oral care with the timeless allure of the Star Wars universe.
Shruti Haasan Joins Hands with Kalamandir Jewellers as Brand Ambassador
The association with Shruti Haasan, daughter of iconic actor Kamal Haasan and actress Sarika Thakur, is expected to bolster consumer trust and brand loyalty for Kalamandir Jewellers, further enhancing its legacy of over 37 years.
Tata CLiQ Luxury Partners with Ziniosa to Elevate Pre-Owned Luxury Experience
This collaboration aims to provide customers with a meticulously curated selection of Pre-Owned Timeless Icons, focusing on luxury handbags renowned for their craftsmanship.
Coca-Cola India Foundation Partners with Hockey India to Empower Women's Hockey
Aligned with Coca-Cola India's dedication to sports, the three-year partnership underscores its role in shaping the sports and gender equality landscape positively.
QUE Eyewear Embarks on a Stylish Journey with Cricketer Shikhar Dhawan
This dynamic partnership between the renowned batsman and the eyewear brand signifies a significant step toward reshaping individuality, self-expression, and style.
Dabur Herb'l Charcoal Teams Up with Star Wars for Limited Edition Toothpaste Pack
This collaboration merges the teeth-whitening properties of Dabur Herb'l Activated Charcoal toothpaste with the timeless charm of Star Wars, creating an intriguing dental care experience for young adults.
Swiggy Instamart Ventures into Movie Merchandise with Star Wars and Harry Potter Products
This marks a significant step for Swiggy Instamart as it becomes the first quick commerce platform to venture into delivering movie merchandise, introducing a new category in the quick commerce industry.
Lay's Celebrates Cricket Legend MS Dhoni with Special Collector's Edition
Hosted exclusively at Le Marche, South Point Mall, the event sparked excitement among fans eager to be among the first to own these commemorative packs before their nationwide release.
Cricket meets Grooming: Phillips Joins Forces with Sunrisers Hyderabad and Kolkata Knight Riders
This collaboration aims to harness the unparalleled popularity of cricket in India to spotlight Philips grooming products under the narrative "Groom like a Pro, Play Like a Pro," aligning seamlessly with the brand's ethos of excellence and performance.
Hot Shot! Virat Kohli Strikes a Deal with Asian Paints
The eagerly anticipated campaign featuring Virat Kohli is slated to launch across all media platforms in the coming weeks, promising to be a monumental event in the realm of advertising and brand promotion.
VAHDAM India and Chef Vikas Khanna Unveil 'Bungalow'
Located in the vibrant heart of New York City's East Village, 'Bungalow' officially opened its doors to eager diners on March 23rd, featuring an exquisitely curated menu of multi-regional Indian cuisine.
Amazon Fashion Partners with Ananya Panday and Aditya Roy Kapur for Brand Campaign
The campaign showcases Amazon Fashion as a comprehensive platform offering a diverse range of clothing, shoes, watches, accessories, and more.
Actor Vidya Balan Partners with Sleepfresh Mattress
Established as a brand under the esteemed Raunak Group, Sleepfresh Mattress boasts a legacy of over 25 years in the mattress industry. With an extensive presence across the country, including a network of 1500+ retailers, 40+ exclusive stores.
Warner Bros. Discovery Elevates Vikram Sharma as Group VP for APAC Consumer Products
Sharma will report to Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products (WBDGCP), and part of Warner Bros. Discovery’s Revenue & Strategy division helmed by Chief Revenue & Strategy Officer Bruce Campbell.
PUMA India Partners With Delhi Capitals for IPL 2024 Fan Campaign
PUMA is the official kit partner of Delhi Capitals and has inked a multi-year deal with the team's parent companies JSW and GMR, expanding its presence in the cricketing realm.
Duroflex Teams Up with RCB as Official Sleep Partner
Leveraging its expertise in sleep science, Duroflex aims to support players in achieving optimal recovery by offering innovative sleep technology to ensure quality rest.
Movado Joins Forces with Rajasthan Royals for IPL 2024
As the Official Time Partner for the 2024 season, Movado's collaboration with the Rajasthan Royals reflects its ethos of perpetual advancement.
Fixderma Teams Up with MTV Splitsvilla X5 to Promote Sun Protection Awareness
In a world where love takes center stage, Fixderma introduces its Expert Sun Protection Range - Fixderma Shadow Sunscreen, aiming to ensure contestants' protection from sun damage throughout their journey on the show.
Timex Joins Forces with Punjab Kings as Official Timekeeper for IPL Season
The collaboration between Timex and Punjab Kings promises to heighten the excitement surrounding the TATA IPL, captivating dedicated supporters with each victory and thrilling moment in what is set to be an exhilarating spectacle.