adidas Launches Adizero Footwear Collection

Global sportswear giant adidas has launched three new variants of its fastest running shoe, Adizero. The new technologically advanced variants, ADIZERO ADIOS PRO 2, ADIZERO BOSTON 10, and ADIZERO PRIME X are specially designed for distance runners. The new variants are led by the next iteration of adidas’ record-breaking elite performance shoe - ADIZERO ADIOS PRO 2.

The adizero collection has been developed using insight and data from some of the world’s fastest athletes. During training camps in Kenya, mechanical, biomechanical, and physiological data were captured from leading endurance athletes to inform the present and future of adidas racing shoes.

This summer, the ADIZERO ADIOS PRO 2 is set to be worn by some of the world’s fastest athletes including Peres Jepchirchir, Joyciline Jepkosgei, Rhonex Kipruto, Kibiwott Kandie, Stephan Kiprop, Philemon Kiplimo, Amos Kipruto, Bernard Kimeli, Abel Kipchumba, Bethwell Yegon, and Bravin Kiptoo.

The re-engineered midsole combines with an ultra-lightweight, partially recycled polyester, CELERMESH 2.0 upper. In addition, a CONTINENTAL RUBBER OUTSOLE has been added to the toe tip to create a traction zone to support faster acceleration and a new lightweight heel construction keeps the foot tightly locked in through anti-slip lockdown, whilst softening the heel structure to help increase comfort. 

Continuing the collection, the ADIZERO PRIME X has been created as a boundary-breaking conceptual long-distance running shoe. Designed without limitations to amplify key features of the ADIZERO ADIOS PRO 2 and explore and push the limits of the technology. Sharing the same LIGHT STRIKE PRO midsole and ENERGYROD technology, stiffening blades, that spring back, have been added within a 50 mm heel. 

 The new additions to the ADIZERO range will be available on adidas India website.