Crayola & ASOS collaborate to create new beauty collection

In a bid to monetize upon the nostalgia factor, Crayola has debuted a new beauty collection, Crayola Beauty, exclusively with online retailer ASOS. Inspired from the crayons, the products boasts of a rainbow-colored range of 95 shades and include items such as multi-colored mascaras, color-changing lipsticks, shimmery highlighters, makeup brushes, and palettes for the eyes, lips, and face. This 58-piece makeup line offers a full-color range that was inspired by the crayon company’s spirit of self-expression and extensive line of coloring utensils. The versatile “Face Crayons” will be packaged in either singles or sets of three, with the latter arriving in the brand’s iconic green and yellow boxes.