Jacqueline Fernandez unveils active wear brand Just F exclusively on Amazon Fashion

Betting big on the activewear segment for for women, Bollywood actress Jacqueline Fernandez, along with Mojostar, has unveiled the her apparel brand Just F collection exclusively on Amazon Fashion. The Just F collection will be available on Amazon Fashion for prebooking on 16th July (Prime Day) with an official launch on 17thJuly. Comprising innovative, trendy, and stylish activewear outfits for the modern Indian woman, the Just F collection offers over 100 styles on Amazon Fashion curated and handpicked by Jacqueline that includes sports bras, tops, shorts and skirts, tights and tracks, dresses, sweatshirts and jackets. The brand aims to democratize modern activewear for women without compromising on quality, and has priced all its products between INR 1,299 and INR 3,499. Just F is a women-focused active wear brand, designed and created with the modern Indian woman in mind. It puts women and what they want at the core and looks at fitness and activewear from their perspective, rather than the lens of the men’s domain. A key differentiator is Just F’s approach to construction, sizing, and styling. All Just F products are specifically designed for the Indian female body type and are imbued with crossover styling to bring fun back into the mix, even as it helps women fashionably achieve their fitness goals. Speaking on the product launch, Jacqueline Fernandez, Co-creator and Co-owner – Just F, said, “I am super excited to bring Just F to the doorsteps of women from all across the country with Amazon Fashion! The core idea behind Just F is to highlight that fitness can be fun, fashionable, and unabashedly feminine.” Sharing her thoughts on the exclusive Amazon Fashion partnership, Jacqueline further said, “Given that e-commerce is the primary launch medium for the brand, partnering with Amazon Fashion will make Just F products more conveniently accessible and available.” Jiggy George, Managing Director & Founding Partner – Mojostar, added, “Activewear in India is still largely serving the needs of male consumers, both via product offering and communication. Just F fills this gap by presenting a stylish, fun, yet functional proposition that places women first. The products have been designed keeping in mind the specific needs of our target audience – their body type, fitness goals, and active lifestyles. Our exclusive partnership with Amazon, with its pan-India presence and robust logistics network, will only serve to amplify Just F’s reach.” Commenting on the launch, Arun Sirdeshmukh, Head – Amazon Fashion said, “We are delighted to launch the much awaited Just F by Jacqueline Fernandez exclusively on Amazon Fashion for our Prime members across the country. The new customers shopping on Amazon Fashion are definitely in for an extravaganza with Jacqueline’s signature brand coming to their doorsteps with free Prime enabled next day delivery.” The range of stylish activewear outfits launched under Just F includes the club-inspired Opulence, monochromatic Blanc-Noir, colourplay and sports-inspired Tetris, bold typography-based Typefaced, floral-infused Ease, core collective Essentials and fashion sports bra GirlBoss. Entry-point products are basics with a twist, while fashion products feature a playful mix of colors, prints and silhouettes; bringing together the perfect combination of style and functionality